Activist musician, defender of independent labels, passionate about the development of new marketing strategies for independent cultural entities, and a militant supporter of equitable streaming, Eric Pettroto is the director general of a cooperative, community-oriented enterprise by the name of 1D Lab. This laboratory for cultural innovation has designed and set up the streaming platform 1D touch, focused on independent multimedia cultural creation – music, videos, books and video games. 1D touch has developed an equitable remuneration model, known as the ‘Contribution Créative Territoriale’.
He is also an associate professor at the Lyon II university and President of CD1D, a professional federation of more than 250 independent labels offering new ways to collaborate and to share music, with the ultimate aim of promoting musical diversity.
About 1D Lab:
1D Lab intends, through services and digital resources, strengthen the dissemination and remuneration of independent creations. We pursue three objectives for the benefit of three types of actors :
- Submit creators (artists and content producers) fairer remuneration models.
- Provide the general public innovative solutions for discovering independent creations.
- Supporting cultural sites and territories in their digital transition policies.
A « smart-up »
As a social start-up, 1D Lab chose the specific legal form Cooperative Company (SCIC) in order to propose a shared governance and to dedicate its actions to the benefit of common goods and general interest. According to 1D Lab, inventing new answers and new models means to permanently lead collective experimentations that rely on a network of partners committed to serving cultural diversity. 1D Lab aims at reinforcing the diffusion and remuneration of independent creations thanks to digital services and resources.
